'Sa Re Ga Ma Pa 2012 HOT or NOT' app gets over 1 lac votes in 2 days!

Even before the interactivity stage, Zee TV involved the viewers right at the audition stage by showcasing  the videos of some contestants on the special app 'HOT or NOT' app on facebook from 6th to 7th October, 2012. Audiences were given the power to vote for the singers they wanted to see move ahead in the show. And, a record figure of 1.2 lakh votes was cast on facebook just in a day for the very first time on a music reality show in India.

Said Mr. Akash Chawla, Head Marketing, National Channels, ZEEL, “Taking the positioning 'Hum jaante hai aap sacche sur pehchante hai' a step ahead, netizens across the world were given the opportunity to vote for contestants on 'Sa Re Ga Ma Pa 2012'. The mentors - Shankar Mahadevan, Sajid and Wajid and Rahul Ram – had selected some of the best voices from the auditions held in 21 cities in India.  The audiences could vote for the contestant who they thought had merit  on the innovative 'HOT or NOT' app which was hosted on facebook. And those with the maximum votes will be a part of the Gala episodes. It was promoted heavily on Zee TV and all the social media sites of 'Hero Sa Re Ga Ma Pa 2012'. The response of over one lakh votes is truly overwhelming and reinforces our digital strategy to engage and interact with our audiences in many more exciting and innovative ways!”

Said celebrated music composer and mentor of Sa Re Ga Ma Pa 2012, Wajid, “I'm overwhelmed by the response that the viewers have given us on this app. They have truly helped us make difficult decisions as all the selected contestants are such wonderful singers.  On behalf of all the mentors, I thank all the viewers who have participated and voted for the contestants.”